“My MDA” app, the new smartphone application that was designed and developed by Magen David Adom was launched today in Israel. The “My MDA” app is the easiest way to contact Magen David Adom emergency dispatch and get rapid professional assistance at any time. This is a new step forward in e-health technology and Magen David Adom is always on the lookout to find new possibilities to give the very best assistance, without wasting any precious time. A video campaign was also released today and explains to English-speaking residents and visitors how to use the app.